Honey’s main objective was to build more widespread knowledge and recognition of their brand. They wanted to do this by partnering with a property that also allowed them to demonstrate their ongoing commitment to LA as well as to the growth of sports across wider Southern California.
In 2021, Honey became the LA Galaxy’s official online deals partner in a multi-year agreement. Displaying the Honey logo on the players’ jersey sleeves was a prominent way to demonstrate the brand’s commitment to the team and community, as well as generate significant exposure for the brand.
In addition to the jersey placement, custom content highlighted the functionality and benefits of Honey by featuring the passion and diversity of the LA Galaxy and its fanbase. Together, Honey and the LA Galaxy have also provided fans a variety of online smart shopping opportunities to save money on everyday purchases and team merchandise.
PR media value from partnership announcement in 2021
total impressions delivered in 2021 + 2022
media value delivered in 2021 + 2022