photo alt Arena Arena naming rights drives significant value for

Our Role

  • Naming Rights
  • Measurement
  • Digital Integration
  • Event Activation


in media value during April and May 2023 alone


most exposed brand in all U.S. sports television - surging 100 spots in one year


increase in CRO coin price in the first month of announcement


impressions during April and May 2023 alone

THE OBJECTIVE was seeking a long-term partnership opportunity in LA, a city famed for being the global leader of culture and entertainment. They wanted a property that not only amplified their brand and built trust with consumers, but also provided a springboard to educate the public about the utility of their product. AEG was also looking for an innovative partner to help usher the iconic venue into a new era, with major renovations and upgrades planned over the next few years.

In the next few years people will look back at this moment as the moment when crypto crossed the chasm into the mainstream

Kris MarszalekCEO,
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THE APPROACH Arena was designed and built for the biggest occasions in sports, music, film, culture and entertainment. The venue has a proven track record of executing globally-televised events and iconic moments for more than 20 years, with many more to come.

Featuring more than 250 events each year such as the GRAMMYs, NBA and NHL playoffs, All-Star games, global tours from music’s biggest acts and much more, the arena provided an unparalleled platform for to showcase its brand on the world's biggest stage.

The partnership announcement in November 2021 made headlines with major news outlets from across the globe and was the biggest story in sports, culture, and entertainment. The first official game at Arena was the Laker's Christmas Day game in December 2021. Since that day, has seen unprecedented lift in exposure - RISING TO THE 12TH MOST EXPOSED BRAND IN TELEVISED U.S. SPORTS (PREVIOUSLY 112TH). In addition, has received more than 50,000 cumulative minutes of screentime and more than 2,500 verbal mentions across national TV and regional sports networks between June 2022 and May 2023. was integrated throughout every part of the venue from external signage, LED rotations, permanent interior signage, digital media, and more allowing to earn exposure across a diverse set of assets such as Lakers, Clippers, and Kings games as well as highlights from other events.

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  • 11X

    initial increase in share of voice one month after announcement

  • 46%

    of fans agree the partnership makes them feel more comfortable investing in cryptocurrency

  • $11.4M

    in media value earned from Western Conference Finals Game 3 (Lakers v Nuggets)

Source: Wasserman

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